

I prefer picture styles such as this new Cinema style because they aim to give you some advantages while retaining as much of the important tonal range as possible. This gives you the option of pulling things back, or pushing them further in post. But have this picture profile halfway to the look, not all the way. That is to say to decide on the actual look you want before you shoot, with a suitable picture profile. The best thing to do IMHO is to shoot half and half. The technicolor style drastically reduces this, which can cause some considerable banding in some cases once graded. Remember that in 8-bit colourspace you only have 256 shades of any given colour/tone. That being that compressing that contrast range comes at the expense of tonal range. I say “of sorts” because all that flatness comes at a premium price. But it enables you to underexpose to preserve highlights while retaining shadow detail, of sorts. The Technicolor style does not really give you any more latitude. Ie grading becomes a ‘fix it in post’ option. Grading can quite often be the result of the creator/director/DOP or whoever not having a firm vision of the look they want while shooting, so they rely on grading afterwards. Labeling it Cinema and charging is a Red Flag for me…. If the person just posted a link and a “Hey, here’s a picture style I use, enjoy!” kind of post, I’d be open to it. It’s depends on where one chooses to calibrate the white clipping point. Cinestyle can also have the sharpness, saturation, contrast, and tone increased.Īlso, this quote is irrelevant and misleading “LCD tv’ s render everything above RGB 236 as white or anyway too bright to not consider it white.” If you put a Pluge pattern on a modern monitor or TV, whether its LCD or Plasma, it can show above 236. Or, you take the “look” out of the equation and wait until you’re editing in post. You’re either spending the time chimping to dial it in on the camera at the moment of acquisition. Because they’ll never be a “one size fits all” picture style. Frankly, people should learn how and why these settings work to begin with.

(cover photo credit: snap from the CINEMA Picture Style site)Ĭharging for a picture style is scammy to me. Is this something that appeals to you as a shooter? Will you buy? What's missing?

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